First step...

As a late arrival to computing, my first challenge was to get the internet mail order bizz to buzz.

SEE :-
The Leather Briefcase Company
The Leather Travel Bag Company
The Italian Briefcase Company

That done, the best way of developing the successful future of a business, is listening to & talking with customers.

These pages are open to everyone to say how it can be done better...what they think of the goods, the service, anything at all...hopefully constructive.

I'll also enjoy the opportunity to express the joys and frustrations that come our way.

For example:-
Last week a customer sent back a briefcase - "unfortunately the case is far too small"...

Our standard reply...[ as this happens far too often! ]

"We make every effort to convey the size with a picture gallery for every item, supported by a full description. This always gives external dimensions, and the maximum size laptop that can be accommodated."

Pictures can be misleading - so we use a passport or 'phone in our pix to give a straightforward scale - plus our blurbs give both cms and inches.

After 50 years in retailing, you know nothing will change...people skim over things...see what they want to see.
I was taught "retail is detail" - but then that's my problem from this side of the counter!